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Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

  • 1.  Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-24-2024 09:29 AM

    "Why is it so hard to convince others to change? Moving people from thought to action can prove extremely difficult even when the benefits of behavioral adoption are made clear and are an obvious improvement to personal, social and environmental systems. 

    We tend to believe that with enough information about the benefits, behavioral change will naturally follow. This approach is known as "information deficit." Sadly, it isn't overly effective. Neither is the loss-communication approach of the environmental movement with messages like "take shorter showers," "drive less" or "waste less." Evolutionarily, humans are loss-averse, as loss equals hardship and scarcity, and we shy away from this type of communication.   

    If information alone is insufficient to change behavior and messaging around giving up our current lifestyles doesn't work, what can be done? It turns out that while humans are complex beings in many ways, there are some consistent tried-and-true techniques that work in motivating engagement in environmental behaviors. Let's explore some of these techniques, centralized around Community-Based Social Marketing, a framework with roots in Social Influence and Diffusion of Innovation theories."

    Read this article by Roslynn McCann, sustainable communities professor in environment and society at Utah State University...



    ------------------------------
    Kat Friedrich
    Editor in Chief
    American Solar Energy Society
    Monona WI
    ------------------------------


  • 2.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-25-2024 12:25 PM

    Using the "front door" has never been a good way to invoke behavioral change, as noted. Back doors are much more effective, but difficult. This is what "con men" can do so well. Back doors.

    In small numbers, 1's 2's 3's etc., the over heard conversation can be very effective, but does not really scale for larger numbers. People always assume that when an individual or group puts forth an "assertion", they have something to gain, so in part the resistance is to keep "those" entities from acquiring over them, from their perspective of course. Also, in admitting that "someone" else has an idea that is different than "yours", there is a recognition that they are somehow smarter or better than "you", also unacceptable with a bad after taste. 

    AS noted, trying to convince someone(s) is fraught with land mines. Raising resistance is super easy, the opposite is not.



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 3.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-26-2024 07:49 PM
    Edited by william fitch 01-27-2024 09:21 AM

    Just a short additional thought here, recently in our area (a few days ago) a large solar array in Mahoning Twp (PA) entered into the assessment stage. The local rag quoted one Bill Lynn who is the lead supervisor as saying, "I am not a fan of solar projects and I am concerned about the amount of noise the panels will create." When I read that, I thought what are these people smoking, vaping or injecting. They might as well as said, "I am concerned about how the Martian's will view this situation from Mars."

    The level of Ignorance is astounding. SO, when you talk about how to open up markets using "xyz" logical and rational approaches, to be practical, you must realize you are trying to bring Christianity to the cannibals.



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 4.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-27-2024 07:20 PM

    Yes, a lot of illogical comments do come up related to renewable energy and other technologies that are in the process of being adopted. 



    ------------------------------
    Kat Friedrich
    Editor in Chief
    American Solar Energy Society
    Monona WI
    ------------------------------

    Original Message


  • 5.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Posted 01-27-2024 07:29 PM
    Edited by Timothy Mcbride 01-27-2024 07:40 PM


    Thank You,   Good Century!   
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    Timothy Mcbride
    CEO/Owner
    Sol-Era R & D
    ------------------------------

    Original Message


  • 6.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-28-2024 10:11 AM

    I never cared for Elvis, or Vegas for that matter (Why its there). Nothing personal at him.

    Everybody has different music likes....

    That said, I love Kylie Minogue's current track, "Vegas High", a really well laid down EDM track, especially the extended cut.



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 7.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Posted 01-28-2024 04:05 PM
    Edited by Timothy Mcbride 01-28-2024 06:26 PM

    William, isn't so much the artist as the message, which still holds true just as much today as back when this was first broadcast, 

    " There must be peace and understanding sometimeStrong winds of promise that will blow away the doubt and fearIf I can dream of a warmer sunWhere hope keeps shining on everyoneTell me why, oh why, oh why won't that sun appear? " 

    Talking about " Amping up! and  Human Behavior  in the same headline begs to suggest that something needs to change.  

    Solar Adoption is a human thing between a Star in the heavens and the human need for energy. In time there will be a complete solar adpotion as our star can truly supply all our energy needs but Yes that human thing still requires the Dream. Human Behavior towards solar, reminds me of another song  called. "  Here Comes The Sun, "   by  none other than the Beatles.  Maybe more songs written about solar energy might help as well also some major breakthroughs in Space Based Solar that can transmit power no matter the earthbound weather. 

    " Little darlin', it's been a long, cold, lonely winterLittle darlin', it feels like years since it's been here

    Here comes the sun, Here comes the sunAnd I say, it's alright.  Little darlin', I feel that ice is slowly meltingLittle darlin', it seems like years since it's been clear

    Here comes the sun, Here comes the sunAnd I say, it's alright  " 



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    Timothy Mcbride
    CEO/Owner
    Sol-Era R & D
    ------------------------------

    Original Message


  • 8.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-28-2024 06:09 PM
    Edited by william fitch 01-30-2024 09:16 AM

    As history shows, "Abby Road" produced a serious number of Gold and Platinum's for the Beatles, as allot of their albums did.

    "Here Comes The Sun" from Abby and "The Fool On The Hill" from Mystery Tour, are two of my favorites. Their music was one of those rare moments when writing genius and presentation came together, and exquisitely expressed the times and beyond. Crosby, Stills, Nash and Young with "Ohio" was another song which really hit the sign of the times. The GMIC's War placard was received very differently back in the late 60's and early 70's, very, very differently than todays extruded and well rehearsed media enunciations regarding such. Live TV was real, Janet being the last nail in that coffin as they say.

    World peace has been desired and wished for by every Beauty Queen winner since forever. 

    Albert Einstein is famously quoted as saying, ~ "Real stupidity is doing the same thing over and over again expecting different results." SO, so true. 

    I guess what I am trying to say to you here, there is Zero need for understanding and problem recognition for pretty much all of the worlds problems. We know the problems. We know the answers. But as one of my early TFTD's notes:

    TFTD#067. "For a solution to be found for a problem, the system has to allow the solutions creation and implementation, otherwise the exercise is futile."

    We don't want human betterment to be implemented, except for those with 9 figure bank accounts. Human's GOD construct is currency. We place this above reality's real offerings. "Good" comes mostly by accident or when co-joined with profit that feeds Capitalist's agendas.

    I was in a "Olde Good Things" 200,000 sqft warehouse yesterday (Scranton, PA) looking for a solid wood French 15 lite door, but it had to be on the shorter side. Masonite wanted $3000 for a custom door only 72-1/2" high. Absurd. So we went there to find an old door. We will have it refinished and hopefully wind up in the $500-600 ball park, still allot but way better than $3000.

    Anyway, while we were looking around (I think everything ever made is there) there was a ~1945 German cloth like wall pull down map, one you might envision in the Nazi high command headquarters, all in the German Language. It was not a reproduction. There were blue Jewish hex stars of David at various locations on the map. You could see the ghost of a Goebbels or Himmler with a pointer in  hand, starring and pointing at the Blue with intense hatred and conviction. Ultimately all for Money, Power and Control. 

    AS quoted:

    "If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the State can shield the people from the political, economic and/or military consequences of the lie. It thus becomes vitally important for the State to use all of its powers to repress dissent, for the truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the State."
    Brilliantly put, if I must say by Joseph Goebbels.
    An instantaneous TFTD, thought, "From Hell's fiery mouth can come illusions of Gold and grandeur, and occasionally tainted truth." (Became number TFTD#320)
      
    Once GOD's construct wrapped its slimy tongue around mass media in this country, and the world really, the lie machine was well rooted in the public's Psyche.   

    Circling back to Albert, this is where we are. Producing from a well staffed kitchen, recipe after recipe, offering after offering, dessert after dessert, all from the same rotten tubs of raw meat and dairy vessels. We know its rotten, but the cooks and chef's are so good at serving up tasty 7 course meals...

    TFTD#060. "If you are wealthy and crazy you are eccentric. If you are poor and crazy, you are just crazy."



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 9.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-28-2024 10:04 AM

    ...lol... Kat.. You are just too polite. You need to free yourself.

    If I take your sentence at pure face value, I would agree.

    However, when you see this "type of thing", not just as "random" scattered occurrences, but as Locusts forming a swarm, growing in numbers, and those Locusts appear to have been given a chlorophyll map, I think one has to recognize that "the problem" has something other than randomness behind it, and to ignore that rather obvious fact, will likely not produce the most successful counter measures.

    Unfortunately, this "problem" has been allowed to spread (Pesticide suppression), to where it inhabits almost every single aspect of orderly and accountable society. And for better or worse (debatable), humans have the ability to "get used to" being sick, believing they are normal and status quo.



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 10.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-28-2024 04:26 PM

    @william fitch Unfortunately, a lot of the misinformation is intentional. Some of it comes from the interest groups described in this podcast. 

    The right-wing groups behind renewable energy misinformation

    Volts remove preview
    The right-wing groups behind renewable energy misinformation
    Across the country, NIMBY groups are organizing to block solar, wind, and other clean-energy projects, and to pass state laws restricting renewable energy development. Journalist Michael Thomas took a deep dive into the right-wing billionaires & think tanks behind these community groups. We discuss what he found.
    View this on Volts >






    ------------------------------
    Kat Friedrich
    Editor in Chief
    American Solar Energy Society
    Monona WI
    ------------------------------

    Original Message


  • 11.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-28-2024 06:40 PM
    Edited by william fitch 01-30-2024 09:31 AM

    Yep! Thanks! The supposed "gas stove ban" in NJ. Total fabrication to make RE look bad.

    This will keep it from being 3- 9's, for awhile...



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 12.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Posted 01-29-2024 05:46 AM
    Edited by Timothy Mcbride 01-29-2024 07:05 AM

    Technology can advance much faster than the human evolution of the mind.  Human beings are creatures of habit, but nevertheless change does come but slowly, between generations, yet  for some individuals change can happen quickly and this can become a flustration especially when it comes to the the environment. But when it comes to solar technologies, a certain level of know how is required to go stand alone or off grid, of which few people process the skills needed so the grid connected solar, or grid backed solar will take precedence as a company will still handle the repairs, installations, and upgrades. Then there are the large solar farms, that supply electricity to the grid where people are using solar energy but may not even be aware that their electricity is solar. The truth of the matter is things are actually moving along quite well, as all the projections are good for solar down the road as the technology continues to mature, and storage will get much better as will  be needed for current solar systems.  The best way to change human behavior as well acceptance is example.  Keep improving.  Keep the Dream Alive!  Solar Creatures!~ 

    " I hate the winter, can't stand the coldI tend to cancel all the plans (so sorry, I can't make it)But when the heat comes, something takes a hold

    Acid green, aquamarineThe girls are dancing in the sandAnd I throw my cellular device in the waterCan you reach me? No, you can't (aha)

    Turn it on in a new kind of brightIt's solar (solar, solar, solar)Come on and let the bliss beginBlink three times when you feel it kicking in " 



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    Timothy Mcbride
    CEO/Owner
    Sol-Era R & D
    ------------------------------

    Original Message


  • 13.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Silver
    Contributor
    Posted 01-30-2024 09:44 AM
    Edited by william fitch 01-30-2024 09:51 AM

    Yes, familiar with her "music" like Ladder and Yellow Flicker Beat from the Mockingjay soundtrack .... a few good ones. Hadn't heard that one though.

    I would agree that things are moving along building the loading ramps and accessories so the people can board the ocean liner for Nirvana, Shangri-La, Eden, Utopia or pick your noun.. Progress is being made and there is HOPE in the air from some. Even a few celebrations going on, here and there from the more optimistic.

    The only problem is the ocean liner already left port, but the people seem to have not noticed with any urgency. They continue to build the ramps when they should be building lots of small fast boats to catch it.... before it gets too far away....

    To be honest though, my favorite from Mockingjay is"

    "Are you, are you comin' to the tree?Where they strung up a man, they say, who murdered threeStrange things did happen here, no stranger would it beIf we met at midnight in the hanging tree"

    The thing with those lyrics that are different than Solar Power by Lorde, (Margaritas and Banana Rum punch) is the visuals accompanying those song lyrics, were people willing to give their lives to, "Take care of business".



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    william fitch
    Owner
    www.WeAreSolar.com
    ------------------------------

    Original Message


  • 14.  RE: Solar Today Article: Amping up Solar Adoption: Insights into Human Behavior

    Posted 01-30-2024 01:03 PM

    William, I totally agree with that assumption but what can I say, other than, "  Amp up with Solar- Ramp Down with the rest. Rest Assured Solar Procured !  The Sun aint going anywhere any time soon, we got lots of time to bloom. Watch it come together and manifest will soon.   "  



    ------------------------------
    Timothy Mcbride
    CEO/Owner
    Sol-Era R & D
    ------------------------------

    Original Message