Everything Solar Forum

"Renewable energy adoption around the world is picking up speed, fueled by maturing technology, massive federal incentives and increasing cost-competitiveness with fossil energy. Still, renewables make up only ~27% of the energy generated across the United States.

A key factor slowing down progress is a lack of clear, coherent communication. Renewable technology and the policy surrounding it are complex subjects to begin with. And the discourse on these topics is riddled with jargon and acronyms.

Take the Inflation Reduction Act (IRA), for example: The policy signed into law by President Joe Biden in 2022 created generous incentives around renewables. But when you Google 'what does IRA stand for,' you come up with information about investment accounts, not Biden's climate policy. Indeed, 71% of U.S. citizens still know little or nothing at all about the climate incentives offered by the IRA over a year later.

There's no shortage of attempts to close communications gaps like these. The U.S. Department of Energy and the American Council for an Energy-Efficient Economy both have published robust energy-vocabulary glossaries, for example."

Read this article by Matt Calderone and Amanda Molaro, senior vice president and director at LaunchSquad...

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Kat Friedrich
Editor in Chief
American Solar Energy Society
Monona WI
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What was it that Upton Sinclair said:

• It is difficult to get a man to understand something when his salary depends upon his not understanding it.

Such is the case for all upstream and downstream vested interests from the FFI.

It will be solved the way it has always been solved under a Capitalist structure. The person with the best sales pitch wins, with the best log term profit numbers. The RE wealth desire has to overtake the FFI.

Those that have the Capital and the desire (for whatever reason) will try every technique and marketing compilation to achieve the end goal. Last man standing. A zero sum game.

But this will NOT be anything close to easy, due to the FFI's almost unlimited financial resources and power. At the end of the day, their wealth will just change pots... for more profit. The financial win vane.

This is why the vested interests Politized the Energy discussion. It was a guaranteed way to slow it down, and if lucky, stop it in its tracks.

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william fitch
Owner
www.WeAreSolar.com
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