"Often, companies seek public relations services with the goal of securing top-tier national news coverage - the desire to see their names in lights. But many cleantech B2B companies' news revolves around commercial announcements with no clear tie-in to broader market trends that merit national coverage.
Your ability to earn media coverage depends on several factors. In the public relations profession, the pre-internet term was 'newsworthiness.' At our firm, we call it 'attention-worthiness.' The important lesson I want to share is: The bar for newsworthiness has gotten much higher. If you want to get attention, you have to find something interesting to say to your audience; that may not be all about you.
There are three main drivers of attention: Who you are, what you say and how you say it."
Read this article by Melissa Baldwin, senior vice president of Tigercomm...
------------------------------
Kat Friedrich
Editor in Chief
American Solar Energy Society
Monona WI
------------------------------